Creative Producer based in New York City. Currently making the magic happen at 226 Collective.
Before this, I managed Enterprise Customer Success at Commsor. My time in agency as the Director of Client Services at Casual Fridays prepared me to enter the big leagues and refined my creative strategy skills rooted in CS.
Pre-agency days, I was the in-house Social Media Manager for Ridley Scott Creative Group. Before that, I was a Freelance Content Creator making videos and photos to showcase brand initiatives. Oh, and I started my career at Trailer Park Inc.
I’ve worked with clients like Marriott, Hilton, SiriusXM/Pandora, Airtable, 15Five, KAABOO, Visit San Diego, and Feeding America.
Just say the word and we can talk about running a music festival’s social media in the Cayman Islands (post Fyre Fest) or that one time I produced a podcast, or my cat Yzma.
I’m happiest when I’m prioritizing human connection, translating that to impactful content, and putting all the puzzle pieces together to make something beautiful.
You can keep up with me on Instagram or send me an email at emilyleeowart@gmail.com
You can find my resume here and my portfolio below.
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Portfolio
by Emily Owart
A selection of work showcasing content development and strategy, brand messaging and design, social media strategy, and more. All creative showcased was conceptualized and project managed by me and created in partnership with my incredible creative team.
KAABOO as Content Strategist for Casual Fridays
Pass Sales
With 2 inaugural festivals scheduled for 2019, we had a big task: to sell a new festival to new markets while educating on the key differentiators of KAABOO. In under a year, we launched social and ad strategies for KAABOO Cayman and KAABOO Texas. Collectively, our efforts generated over $4.6m in ticket sales and 164.3K followers across channels.
Email Leads
After 4 years in Del Mar, CA, KAABOO—a music festival curated to appeal to all five of your senses— added two more locations to their roster adding events in the Cayman Islands and Dallas, Texas. Along with the strategy team, I created Facebook ad campaigns to generate more email leads to grow their newsletter to educate and excite fans and ticket holders on all things KAABOO. We grew their newsletter list by 43%.
Instagram Design
Aligning the KAABOO brands visually was important to the client, while still being able to differentiate between the 3 festivals. How did I achieve this? By focusing on key elements of the location and understanding the values of our target market. Del Mar focused on sunsets and SoCal golden tones while Cayman looked tropical and bright giving off major island vibes as you scrolled. Texas incorporated stars and the classic red,white, and saturated tones while avoiding cowboy cliches. Think elevated southern hospitality over “howdy ya’ll".”
Marriott International, as Content Strategist with Casual Fridays
Mardi Gras at New Orelans Marriott
When we weren’t driving bookings for leisure business for the New Orleans Marriott, we were likely increasing awareness around Mardi Gras. “Give the Gift of Mardi Gras” was our holiday campaign launched on Facebook and Instagram wich reached over 86,000 users and aggregated near 10,000 video views. These audiences were retargeting after the holidays as warm audiences that resulted in over 800 clicks to the website. Talk about a gift.
Postcards from Boston at Boston Marriott Copley
Winter in Boston is traditionally a hard sell. It’s freezing cold and the odds of seeing the sun are slim. But, winter in Boston is also charming, a winter wonderland to behold especially during the holidays. This is why we launched an awareness and traffic campaign title “Postcards from Boston.” Showcasing the memories to be made in the city during winter through activities (indoor and outdoor) with families, we gathered over 129,000 impressions and drove just under 250 clicks to book a trip during a typically slow season. Wish you were here, xoxo Boston.
Re-opening at Marriot Gaslamp
Once Marriott Gaslamp and rooftop bar Altitude got the green light to re-open amidst the COVID-19 pandemic, my team was tasked with driving awareness after 4 months of silence on social. By pairing a “we’re ready when you are” message with iconic San Diego views and offerings, we reached just under 40,000 users in their drive markets and generated over 300 clicks to book in under a month. For a property struggling to send the right message and reach their audience amidst hard times for all, our campaign served them well.
Visit San Diego, as Content Strategist with Casual Fridays
Best of Brunch: As Voted by Fans
Instagram Story Strategy
Our goal for Visit San Diego was simple: increase viewership of their Instagram story and drive increased traffic to their website. My team executed this by creating recurring stories that invited followers in to share their San Diego experience. An audience that feels included and valued in conversation will trust you when you share important updates and insight into hot spots around the county. By developing series like “Fan Photo Friday", “Best of ___: As Voted by Fans,” and weekly “Top Things to Do", we increased story views by 73% and increased our completion rate by 6.1%. Additionally, we drove over 23,000 clicks to their website (an increase of 94% YOY).
Culinary Roadtrips Series
Anaheim Marriott, as Creative Lead with Casual Fridays
The Anaheim Marriott came to us with the desire to create video assets to 1.) promote Anaheim as a premiere Southern California destination and 2.) showcase group business, catering and the gorgeous ballroom space. I project managed these videos from pre-production storyboarding, location mapping, and scripting through digital production through delivery. In addition to these two assets, we delivered a “digital assets package” full of HD gifs, boomerangs, and social media optimized assets. These type of projects are among my favorite to create, as I know these assets can be used not only in social but on Youtube, local media channels, and as an internal asset for the sales team to send while prospecting potential new business.
Black Dog Films, as Social Media Manager for Ridley Scott Creative Group
Press Release to Website
One of favorite companies to work with while with Ridley Scott Creative was their music video arm, Black Dog Films. Their cheeky voice and edgy style carried through from their roster of directors to their content strategy. My goal was to showcase the directors work and create buzz about their latest projects. I worked hand in hand with the PR team to ensure brand messaging and media outlets had all the right information to disperse into the interwebs. In doing so, every time a new video came out, I wrote and managed the website updates. You can see an examples on videos for Die Antwoord, Jason Derulo, Alessia Cara, Logic, Selena Gomez, and Elton John.
Long Form Blog Content
In addition to recutting music video clips for social and engaging with our artists and directors, I created original content for their website. I developed an interview series called “Take Five” designed to be consumed in under 5 minutes and discussed the latest and greatest with our roster of directors. You can read a few of my favorites with Nova Scotia’s golden boy Andy Hines, Katy Perry’s bff Aya Tanimura, and dynamite creative collective Shynola.
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